品牌故事

BJTJ BRAND STORY
  • Understanding of furniture
  • Ability to produce furniture
  • BJTJ Furniture are used worldwide
  • Corporate identity is the driving force of brand
  • Highly consistent with the future development
  • Brand mission and team dream

Understanding of furniture

Furniture, besides decorating and beatifying the environment,could also affect people's behaviors. People in modern society spend half of the time at the office, the rest at home.Furniture, from office furniture to sofa, undoubtedly becomes the most intimate friend of people. It brings us harmony and joy. It can coordinate atmosphere at home and at office.Such kind of dynamic pleasure, we call it--energy. Dynamic furniture can create a positive using experience and happy time among people. It can also help people learn from, share with and play with each other. Such energy has brought great success to BJTJ Furniture.

Ability to produce furniture

BJTJ Furniture Co., Ltd. is located in Anji County, Zhejiang Province--town of Chinese chair industry. Since inception in January 2003,we have been committed to the development, production and sales for original office chairs, sofas and other furniture products.We have the world-class R & D and operating equipment, 100,000 square meters of modern factories, more than 1,100 employees and 4500 square meters R & D center building. We invest 10 million per year for the original new product development.Under the on-going efficient innovation mechanism,we establish a sound market-oriented and business-oriented cooperation mechanism combined production, study with research, with the supporting of universities and research institutions, targeting on developing and producing environmentally friendly, functional, comfortable and healthy chairs. Our leading products, sofas and office chairs, mainly export to Europe, the United States, Japan and other overseas markets. In 2015, we has achieved over 400 million yuan industrial output.

BJTJ Furniture are used worldwide

The products and technologies of BJTJ Furniture cover the whole office seats fields. During 20 years’ development, BJTJ has been fully approved by a number of renowned international buyers, and also established long-term strategic partnership with many of the world-renowned professional buyers, retailers and brands, including: Staples--Fortune 500 company, Office Depot, Office Star--one of the largest buyers in United States , Brick and Home Outfitter--one of Canada's largest home furnishing retailers, Conforama--one of Europe's largest home furnishing retailers ,Target and Office Worksthe-- world's leading retailer, NITORI--Japan's largest home furnishing chain etc.

Corporate identity is the driving force of brand

We always follow up the corporate identity of “the wise go further while the smart stay longer”. Innovation is the cornerstone of development. Till June 2014, we have obtained total 158 intellectual property rights (including 127 appearance patents, 17 utility model, 13 software writing ,1 patents). During our daily work, we not only strictly follow up the ISO9001 quality management system and ISO14001 environmental management system standard, and based on this, import high performance management model prior to 2012, forming a three-in-one management system. All these achievements shall be attributed to team’s hard working and leaders’ strategic view.

Highly consistent with the future development

BJTJ keep their original popular style, and also enter into a higher level design field, meeting more people’s pursuit for intelligent and healthy furniture. Multi-functional smart sofa is currently the main direction of development, combining technology, media and health care. The entire production is made of imported leather, soft and comfortable. The sofa is versatile, including: a soft touching automatic retractable metal holder, the head can adjusted according to different height automatically, the cooling cups, one-click stereo in the living room, LED lights, blue tooth, USB interface, charge function for any mobile phone, PC and other electronic products. The products are also integrated into user-friendly design--cooling seat cushion and back cushion,fully relaxing the user after work, warm and comfortable.

Brand mission and team dream

As we know, BJTJ has made a big difference in the furniture field all around the world. The newly built 4500 square meters R & D center building is the future and dream of BJTJ.BJTJ is optimizing the existing products while continuing to focus on artificial intelligence concepts and process details. We are trying hard to do the test from various angels, making the whole world full of energy between "standing" and "sitting".